Snoozing toddlers have been snapped with the cereal loops piled on them as fathers go head to head in search for the highest stack.
The challenge started after a blogger on parenting website Life of Dad posted a picture of a sleeping baby with five cheerios on its nose with the caption, "parents of infants, can you top 5? Prove it when you do."
The loops were piled on the baby's nose as he slept on his dad's legs underneath the words, "how high can you go?"
Founder of Life of Dad Patrick Quinn said the idea came to him while playing with three-week-old son Maxton - and never thought five Cheerios could be beaten.
But soon after he uploaded the picture, the Facebook post received 10,000 comments, with hundreds of pictures shared of babies asleep with Cheerios balanced on them.
Soon the hashtag 'cheeriochallenge' was sweeping across social media, with dads tweeting their best attempts.
Creative parents from across the blog took on the task, with some even taking a step further to build more than one stack.
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